Competitive Priorities

At Dunkin Donuts, customer satisfaction is very important. When visiting one of their many locations you can see the effort and approach each and every employee takes to fulfill an order. Within this approach, there are points of emphasis in which an employee must prioritize: time is the main focus. The entire corporation has the same goals and daily agendas and after managing the time aspect of operations, quality, flexibility, and cost follow, in that order.

The priority of Dunkin Donuts is to serve customers as fast as possible, in order to achieve that goal, the company assigns the appropriate number of employees within one store to be able to complete an order within two minute thirty seconds, as required by the corporate level. This is how they prioritize time while still pleasing the customer.

Furthermore, the best way to entice customer to your business, is to provide them with a quality product. Having well skilled employees who can check the quality level of their coffee beans and check the temperature of cold and hot product in order to ascertain it qualities before selling it out to customers, is one example of how they approach the second priority. On top of that, they always make sure they meet the standard of the Sanitation Department to keep a clean, healthy working environment.

Flexibility is also what makes Dunkin Donuts one of the most heavily selected fast food option. A wide array of hot, cold, and frozen beverages, adjustable to the customer's taste, and plenty of sandwiches and dessert options keep the customers intrigued. Just name what you want and you will be given exactly as requested providing it conforms with the standard of Dunkin Donuts


Lastly, cost: one of the best ways to be successful in business is that, you have to be on top of your expenditure. For that matter, the management of Dunkin Donuts pay most of their employees a minimum wages, buy their stock on wholesale price in large quantities, in order to enjoy some discount on their purchases, and they don't entertain the idea of overtime at certain locations. All cashiers and employees are well trained in order to avoid unnecessary mistakes that could result to an expense to the company.